#9999 - Part 20 - Persteksten
Press release: Apple Computer and the Digital Village Collaborate on New Media Technology and Marketing Initiatives
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Apple Computer and the Digital Village Collaborate on New Media Technology and Marketing Initiatives
CANNES, France (MILIA Exhibition)--February 9, 1996--As part of Apple's on-going commitment to create the most exciting and innovative new media content, Apple Computer, Inc. and The Digital Village (TDV) announced today the creation of a long term technology and marketing alliance. Using technology provided by Apple, TDV will enlist the most talented developers to create content that will have incarnations on the Internet, CD-ROM and television.
"We are excited about working with the best multimedia talent from around the world to develop cutting-edge and highly creative content for the Internet, CD-ROM and television," said Satjiv S. Chahil, senior vice president of corporate marketing, whose responsibilities include entertainment, new media and Internet at Apple. "We look forward to working with TDV to establish and promote the latest multimedia technologies."
"I have long been known as a devoted Apple user and I am delighted that we have been able to lay the foundations of a relationship between our two companies," said Douglas Adams, author of the Hitch Hiker's Guide to the Galaxy, and a founding director of The Digital Village. "Technology is just technology. Art is just Art. It's when you bring the two together that explosions happen. First cinema, then radio and television. Now we have technologies beyond the dreams of science fiction and when the real creative artists finally get to grips with them, earthquakes will happen. That's how we see our job--purveyors of earthquakes."
"TDV's projects will be dependent on a keen and up-to-date understanding of present and future technological issues," said Robbie Stamp, managing director of TDV. "Our alliance with Apple is one of enormous value to our growth as a creative company."
Apple Computer, Inc., a recognized innovator in the information industry and leader in multimedia technologies, creates powerful solutions based on easy-to-use personal computers, servers, peripherals, software, online services, and personal digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ: AAPL) develops, manufactures, licenses and markets products, technologies and services for the business, education, consumer, entertainment, scientific & engineering and government customers in over 140 countries.
The Digital Village (TDV), based in the United Kingdom in London, is a new multiple-media publishing company that applies its own brands and characters, and those of other joint venture licenses, to three different types of media: Internet publishing; CD-ROM publishing and broadcast television. All three production strategies are based on the intelligent and imaginative application of digital technology. TDV was formed by Douglas Adams, creative director and the acclaimed author of the Hitch Hiker's Guide series of novels; Robbie Stamp, managing director and award-winning documentary film producer; Ian Charles Stewart, business and financial advisor to TDV and a founding partner of WIRED Magazine and its Internet offshoot HotWired; Richard Creasey, creative director and former director of special projects at Central Television; Mary Glanville, director of international development, formerly commercial director at Central Television; Richard Harris, technical director, formerly managing director of the Internet People; Ed Victor, the renowned literary agent and the Hon Alex Catto are non-executive directors. TDV is working together with Apple Computer, Inc. to promote innovation in multimedia.
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