Besides those "conventional" advertising spots, you'll need to
attract the attention in the medium where your web site is present:
on the Internet...
Using some good keywords and a description in the META TAGS is important,
but another possible technique is to get reciprocial links from
other (related) web sites, or to buy advertisement space on popular sites.
Some months ago, we used both techniques for the EECL web site on some of our
euregio.net sites, to prove at today's meeting that the marketing efforts
need some time, but can be very successful for your web site in the
long run.
When you take a look at the search engine of the euregio.net web site
and search for the word "eecl", you will notice that there
are several pages on our own site that refer to the EECL web site:

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